Our Sustainability Strategy


Our new sustainability strategy focuses on four areas:

1. Excellence in sustainable business

Our goal is to be globally endorsed for being an innovation-led and value-focused business.
We are working to embed the circular economy regenerative system and minimise resource input and waste, adopt Global Reporting Initiative (GRI) standards and establish a mechanism that allows us to systematically track sustainability costs and impacts.


We are working to transform our operations from a performance-based culture to one based on Environment, Health, Safety and industrial security.
Our goal is to lower our footprint, work towards ‘zero harm’ by rolling out safety, security and fire systems technology and integrate emergency response on all sites. We also collaborate with regulators to ensure stringent mining regulations wherever we operate.

3. Social impact

We seek to be a welcomed neighbour in an empowered ecosystem.
As we work to mature our community engagement, we will promote our social fund and publish its audited annual report, i mprove engagement with both internal and external stakeholders, and develop local content and context by increasing local purchasing, building local supply chains and supporting local businesses.

4. Economic and resource impact

We will ensure that we derive optimum benefits from our assets.
We aim to increase asset utilization through reliability programs and optimize raw material consumption across our operations.

For more information on Ma’aden’s Sustainability Strategy see our latest Annual Report.