Our Sustainability Strategy


Ma'aden's new sustainability strategy focuses on four areas:

1. Excellence in sustainable business

Ma'aden's goal is to be globally endorsed for being an innovation-led and value-focused business.
The company is working to embed the circular economy regenerative system and minimize resource input and waste, adopt Global Reporting Initiative (GRI) standards and establish a mechanism that allows Ma’aden to systematically track sustainability costs and impacts.


Ma'aden is working to transform it's operations from a performance-based culture to one based on Environment, Health, Safety, and industrial security.
Ma'aden's goal is to lower its footprint, work towards ‘zero harm’ by rolling the company’s safety, security and fire systems technology and integrate emergency response on all sites. Ma'aden also collaborates with regulators to ensure stringent mining regulations wherever the company operates.

3. Social impact

Ma'aden seeks to be a welcomed neighbor in an empowered ecosystem.
As Ma'aden works to mature its community engagement, Ma'aden will promote the social fund and publish its audited annual report, improve engagement with both internal and external stakeholders, and develop local content and context by increasing local purchasing, building local supply chains and supporting local businesses.

4. Economic and resource impact

Ma'aden will ensure that it derives optimum benefits from the company assets.
Ma'aden aims to increase asset utilization through reliability programs and optimize raw material consumption across the company's operations.

For more information on Ma’aden’s Sustainability Strategy see our latest Annual Report.